Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Ameri Vintage

Ameri VINTAGE is a Japanese fashion label that blends archival aesthetics with contemporary design. The brand emphasizes a "no rules" philosophy, merging vintage-inspired silhouettes with modern textiles. It represents a subculture of eclectic styling that prioritizes individual expression over transient seasonal trends.

History

Naoko Kurose founded the brand in 2014 after working as a lead designer for EMODA. Initially launched as an online boutique, it transitioned into physical retail in Tokyo’s Daikanyama district. The brand is significant for popularizing the "Neo-Vintage" movement in Japan, which integrates authentic second-hand pieces with original apparel. This approach influenced the mid-2010s shift toward sustainable consumption and the revaluation of historical garment construction within Japanese retail sectors.
Download on the App StoreGet it on Google Play