brand
Amenapih
Amenapih is a French ready-to-wear brand characterized by a bohemian and folk-inspired aesthetic. Its collections feature vibrant prints, intricate embroidery, and ethnic motifs. The brand represents a nomadic subculture, emphasizing a festive and travel-oriented ethos through its eclectic designs and summer-focused apparel.
History
Founded in 2013 by Delphine Crech'riou and Jenny Collinet, Amenapih originated as an extension of the accessory brand Hipanema. The name is an anagram of the parent label. It emerged during a period of increased consumer interest in globalized, artisanal-style fashion. The brand transitioned from producing magnetic beaded bracelets to offering full seasonal collections. Its role in fashion history involves the commercialization of the boho-chic trend within the contemporary European market.
