brand
Aluf
Aluf is a Brazilian fashion label that emphasizes the intersection of sculpture and clothing. Its aesthetic features organic shapes, neutral palettes, and textured fabrics. The brand represents a slow fashion ethos, prioritizing sustainable production and the psychological connection between the wearer and their environment.
History
Selma de Albuquerque founded Aluf in 2018 after studying fashion design and psychology. The brand gained recognition following its debut at São Paulo Fashion Week, where it introduced a narrative-driven approach to garment construction. It is significant for its commitment to zero-waste practices and the use of recycled materials. Aluf contributes to the contemporary Brazilian fashion landscape by integrating fine arts principles into commercial collections, focusing on the longevity of design.
