Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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AllSaints

5.06 reviews

AllSaints is a British fashion retailer characterized by an industrial, rock-and-roll aesthetic. The brand emphasizes a moody, monochromatic palette and distressed textures. It represents an alternative urban subculture, prioritizing a rebellious ethos through its signature leather outerwear and minimalist, grunge-inspired silhouettes.

Rating & Reviews

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  • manuandthecitySep 2026
  • barbriSep 2026
  • georgemaugerSep 2026
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History

Founded in 1994 by Stuart Trevor and Kait Bolongaro, AllSaints began as a wholesale menswear label before expanding into womenswear and global retail. The brand gained cultural significance for its association with British indie music and its distinctive store interiors featuring vintage sewing machines. Historically, it bridged the gap between high-street fashion and luxury grunge. Its focus on leather craftsmanship and architectural tailoring established a recognizable identity within the contemporary fashion landscape.
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