Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Alice Hollywood

Alice Hollywood was a London-based fashion label and boutique central to the New Romantic subculture. Its aesthetic combined theatricality with vintage-inspired silhouettes, featuring opulent fabrics and flamboyant detailing. The brand represented a shift toward expressive, gender-fluid dressing and a rejection of the austerity found in mainstream fashion.

History

Founded by designer Alice Pollock in the late 1970s, the brand operated from a boutique on London’s King’s Road. It became a pivotal hub for the Blitz Kids and the emerging New Romantic movement, providing garments that defined the era's club culture. Pollock’s work at Alice Hollywood followed her earlier success with Quorum, solidifying her role in British boutique history. The label is recognized for bridging the gap between high fashion and street-level subcultural expression.
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