Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Algonquins

ALGONQUINS is a Japanese fashion label central to the Visual Kei and punk-inflected street style subcultures. Its aesthetic combines gothic elements with punk motifs, utilizing asymmetrical silhouettes, safety pins, and lace. The brand represents a rebellious, dark alternative fashion ethos rooted in Harajuku's youth culture.

History

Established in the late 1980s by the company Arrive, ALGONQUINS became a foundational brand within the Japanese Gothic and Lolita and punk scenes. It gained significant cultural visibility through frequent features in KERA magazine, serving as a primary outfitter for musicians and fans of the Visual Kei movement. Despite its long-standing influence on Harajuku fashion history, the brand's parent company filed for bankruptcy in 2019, leading to the closure of its retail operations.
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