Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Airwalk

Airwalk is a footwear and apparel brand centered on skateboarding and action sports. Its aesthetic focuses on durability and functional design requirements for board sports. The brand represents the alternative youth subculture of the late twentieth century, utilizing a utilitarian approach to street and performance equipment.

History

Founded in 1986 by Bill Mann and George Yohn in Carlsbad, California, Airwalk functioned as an early developer of technical skateboarding footwear. The brand reached high production volumes during the 1990s as skateboarding increased in popularity. It introduced specific design elements such as lace protectors and reinforced panels. Its subsequent expansion into snowboarding and BMX contributed to the growth of the action sports industry and influenced the evolution of global street fashion.
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