Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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ASOS

4.324 reviews

Asos is a British online retailer specializing in trend-led apparel and beauty products. Its aesthetic focuses on diverse, fast-paced fashion catering to global youth culture. The brand emphasizes self-expression and inclusivity, offering extensive sizing ranges to represent a broad spectrum of body types and identities.

Rating & Reviews

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  • Love the tank tops. Perfectly tight

    kat_xSep 2026
  • Stains easily

    greggo_sSep 2026
  • Always have some special items that are really outstanding

    wiccanSep 2026
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History

Founded in London in 2000 by Nick Robertson and Andrew Regan, the company originally operated as As Seen On Screen. It initially focused on selling clothing items worn by celebrities in films and television. Over two decades, it transitioned into a global e-commerce platform hosting thousands of third-party and private-label brands. Its 2021 acquisition of the Arcadia Group brands, including Topshop, solidified its influence within the digital retail landscape and the fast-fashion sector.

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