Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

AND

AND is an Indian contemporary fashion label specializing in western wear for women. The brand utilizes a minimalist aesthetic that combines global trends with functional silhouettes. It represents a modern, urban ethos, providing versatile attire intended for professional and social environments within the Indian subcontinent.

History

Founded in 1999 by designer Anita Dongre, AND was among the first labels to introduce organized western retail to the Indian market. The brand provided designer-led western apparel during a period when the domestic market was dominated by traditional ethnic wear. This launch signaled a transition in Indian fashion history toward globalized silhouettes. It continues to operate as a core component of the House of Anita Dongre.
Download on the App StoreGet it on Google Play