Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
linePart ofA Bathing Ape

AAPE by A Bathing Ape

5.01 reviews

Aape By A Bathing Ape is a Japanese streetwear brand that serves as a diffusion line for A Bathing Ape. Its aesthetic centers on bold graphics, signature camouflage patterns, and the Moonface logo. The brand represents contemporary youth culture through casual, urban-inspired apparel.

Rating & Reviews

All 1
5.0 out of 51 reviews
5
1
4
0
3
0
2
0
1
0
  • ashley3.6.9Sep 2026
Read in app

History

The brand was launched in 2012 by the Hong Kong-based fashion conglomerate I.T Group following its acquisition of A Bathing Ape from founder Nigo. It was established to provide a more accessible entry point into the BAPE universe for a younger generation. Historically, Aape signifies the commercial expansion of Japanese Ura-Harajuku style into global retail markets. It maintains the parent brand's visual identity while focusing on high-volume production.
Download on the App StoreGet it on Google Play