Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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7 Days Active

7 Days Active is a Copenhagen-based sportswear brand that merges functional athletic apparel with a contemporary street-style aesthetic. The brand represents a subculture of active urban living, emphasizing versatility and movement. Its ethos centers on providing performance-oriented garments suitable for both physical exercise and daily life.

History

Founded in 2019 by Malkit Singh and Anders Degn, the brand emerged from the Danish capital's growing influence on global fashion. Singh, previously a creative director, utilized his background in streetwear to define the label's visual identity. 7 Days Active contributed to the integration of technical sportswear within high-fashion contexts. It reflects a shift in the late 2010s toward lifestyle-oriented performance gear, prioritizing bold color palettes and functional silhouettes within the global apparel landscape.
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