Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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47th Street

47th Street is an Argentine fashion brand specializing in apparel for adolescent girls and young women. Its aesthetic emphasizes casual, vibrant designs influenced by contemporary youth culture. The brand represents a mainstream teen ethos, focusing on accessible trends and expressive, colorful streetwear.

History

Founded in 1986 by Gustavo and Viviana Kogan in Buenos Aires, 47th Street emerged as a primary provider for the Argentine teenage demographic. The brand gained significant cultural traction through strategic associations with popular television productions and local celebrities during the 1990s and 2000s. It played a central role in defining the visual identity of youth fashion in the Southern Cone, transitioning from a family-run business to a regional retail presence.
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