Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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47 Street

4.01 reviews

47 Street is an Argentine fashion brand specializing in apparel for adolescent girls. Its aesthetic combines casual streetwear with vibrant colors and contemporary trends. The brand represents a youthful subculture focused on self-expression and social connectivity within the South American teenage demographic.

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  • pparkergfSep 2026
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History

Founded in 1986 in Buenos Aires by Gustavo and Viviana Kogan, 47 Street emerged as a primary influence in Argentine youth culture. The brand gained regional prominence through its extensive retail network and high-profile modeling competitions. It played a significant role in defining the visual identity of teenagers in the Southern Cone during the late twentieth and early twenty-first centuries, bridging the gap between local manufacturing and global fast-fashion trends.
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