Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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424

424 is a Los Angeles-based fashion label that merges streetwear sensibilities with high-fashion tailoring. The brand represents the Fairfax Avenue subculture, emphasizing a DIY ethos and social commentary. Its aesthetic often features bold graphics, distressed denim, and utilitarian silhouettes influenced by contemporary urban environments.

History

Founded by Guillermo Andrade in 2010, 424 began as a retail space on Fairfax Avenue before evolving into a full clothing line. The brand gained international recognition for its provocative designs, specifically the red police armband. It played a significant role in bridging the gap between West Coast street culture and luxury fashion. In 2019, the label established a formal partnership with Arsenal FC, designing the team's official formal wear and travel attire.
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