Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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361 Degrees

361 Degrees is a Chinese athletic brand specializing in performance footwear and apparel. Its aesthetic prioritizes functional utility and technical construction for professional athletes. The brand represents a subculture of competitive sports and fitness, emphasizing an ethos of exceeding standard limits through rigorous physical training.

History

The brand originated in 2003 in Jinjiang, China, evolving from a predecessor company established in 1994. It gained international visibility by sponsoring major multi-sport events, including the 2010 Asian Games and the 2016 Summer Olympics. In fashion history, 361 Degrees represents the expansion of Chinese sportswear into global markets. Its growth reflects the industrial development of the Fujian province and the increasing integration of technical athletic gear into mainstream consumer wardrobes.
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