Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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3.3 Field Trip

3.3 Field Trip is a South Korean fashion label characterized by a minimalist, street-inspired aesthetic. The brand emphasizes functional, unisex silhouettes and neutral palettes, reflecting contemporary urban youth culture. Its ethos centers on versatile, everyday staples that integrate seamlessly into diverse personal styles within the global K-fashion movement.

History

Established as an in-house brand for the prominent South Korean retailer ALAND, 3.3 Field Trip emerged to bridge the gap between high-end designer curation and accessible streetwear. Since its inception, the label has played a significant role in the international proliferation of Korean fashion trends. It gained broader cultural recognition following ALAND’s expansion into North American and European markets, representing the commercial democratization of the Seoul street style aesthetic for a global audience.
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