Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

3 Mongkis

3 Mongkis is an Indonesian contemporary fashion brand characterized by a minimalist and versatile aesthetic. It represents a modern urban subculture that prioritizes functional design and clean silhouettes. The brand’s ethos focuses on providing accessible, ready-to-wear garments that integrate seamlessly into diverse daily wardrobes.

History

Established in 2011 by Hetty Awi in Jakarta, 3 Mongkis emerged during a period of significant growth for independent Indonesian labels. It transitioned from a small-scale operation to a recognized name within the regional fashion industry. The brand is significant for its role in the local fashion movement, demonstrating the commercial viability of Indonesian-designed ready-to-wear apparel in a market previously dominated by international fast-fashion retailers.
Download on the App StoreGet it on Google Play