Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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1017 ALYX 9SM

1017 ALYX 9SM is a luxury fashion label defined by an industrial, utilitarian aesthetic. It merges high-performance materials with subcultural influences from punk and skate scenes. The brand emphasizes technical craftsmanship and a minimalist, aggressive design language rooted in contemporary urban environments.

History

Matthew M. Williams founded the brand in 2015, originally naming it ALYX after his daughter. It gained prominence for its signature cobra buckle and technical hardware. The label transitioned from a women’s wear project to a comprehensive luxury house. Williams’ work at the brand led to his appointment as Creative Director at Givenchy. The brand represents a shift in fashion history where streetwear codes were integrated into the traditional luxury sector.
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