brand
100Hands
100Hands is an Amsterdam-based atelier specializing in artisanal shirtmaking. The brand emphasizes traditional hand-sewing techniques and high-grade fabrics. It represents a subculture of slow fashion and sartorial excellence, focusing on the meticulous labor of skilled craftsmen rather than mass-market industrial production methods.
History
Akshat and Varvara Jain founded the brand in 2014, leveraging a family textile heritage spanning six generations. Production occurs in a dedicated atelier in Amritsar, India, where each garment undergoes a process involving fifty artisans. This model preserves heritage sewing techniques that are increasingly rare in modern manufacturing. The brand's significance lies in its integration of Indian craftsmanship with European design, contributing to the contemporary revival of bespoke and hand-finished menswear.
