Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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10 eyevan

10 eyevan is a Japanese eyewear label focused on minimalist functionalism and precision engineering. The brand emphasizes a 'beautiful tool' aesthetic, utilizing high-quality materials like titanium and sterling silver. It represents a subculture of technical craftsmanship where design is dictated by structural integrity and material purity.

History

Founded by designer Hirotaka Nakagawa as an elevated tier of the Eyevan 7285 brand, 10 eyevan debuted in 2017. The label is defined by its focus on ten specific components, including torx screws and shell nose pads, developed over several years. It occupies a significant place in Japanese eyewear history by merging traditional craftsmanship with modern industrial design. This approach prioritizes the longevity of physical objects over seasonal fashion trends or brand logos.
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