Geschiedenis

Founded in 2001 by Akira Takeuchi and Miho Nakanishi, the brand emerged within the Tokyo fashion scene. It gained recognition for runway presentations that functioned as theatrical plays rather than traditional catwalks. This approach challenged industry norms by emphasizing the narrative potential of apparel. Over two decades, the label has maintained a distinct presence in Japanese fashion history by integrating art, performance, and commercial design into a cohesive cultural expression.