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Kleding is expressie zonder uitleg. Het beïnvloedt hoe je wordt gezien en hoe je jezelf ziet. Patronen van smaak, stemming, discipline, overdaad en terughoudendheid herhalen zich door de tijd en culturen heen. Dit is onze gids om die taal zichtbaar te maken.

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collabOnderdeel vanPumaSanta Cruz

Puma x Santa Cruz

Puma x Santa Cruz is a collaborative line merging German sportswear engineering with California skate culture. The aesthetic features bold graphics, including the iconic Screaming Hand logo. It represents the rebellious ethos of the 1970s skateboarding subculture and emphasizes functional street-ready apparel.

Geschiedenis

Santa Cruz Skateboards was founded in 1973 by Richard Novak, Doug Haut, and Jay Shuirman in California. The brand became a pillar of the global skateboarding community through its distinctive graphic art by Jim Phillips. The collaboration with Puma, established during the 50th anniversary of the Puma Suede, highlights the historical intersection of athletic footwear and skate subculture. This partnership documents the transition of skate aesthetics from niche sport utility to mainstream fashion history.
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