Palace
Palace is a London-based skateboarding brand defined by its 1990s sportswear aesthetic and lo-fi visual identity. It represents a gritty, authentic skate subculture rooted in the Southbank scene. The brand emphasizes a raw, irreverent ethos through its distinctive Tri-Ferg logo and graphic-heavy apparel.
Modegeschiedenis
Lev Tanju founded Palace in 2009 alongside the Palace Wayward Boys Choir skate crew. Initially a local London project, it gained international recognition for its integration of British street culture and high-fashion sensibilities. The brand participated in the movement of streetwear into luxury spaces, collaborating with houses like Ralph Lauren and Gucci. Its history reflects the transition of niche skate aesthetics into the global fashion industry.
