MASU
MASU is a Japanese menswear label that reinterprets vintage archetypes through a contemporary lens. The brand emphasizes the concept of unlearning traditional masculine codes to create fluid, expressive garments. Its aesthetic blends historical references with experimental silhouettes, representing a subculture of modern, non-conformist sartorialism.
Modegeschiedenis
Shinpei Goto established the current iteration of MASU in 2017 after studying at Bunka Fashion College. The brand emerged within the Tokyo fashion scene, gaining recognition for its ability to bridge the gap between archival appreciation and avant-garde design. In 2024, Goto was named a semi-finalist for the LVMH Prize, solidifying the brand's international presence. MASU contributes to fashion history by challenging the rigid boundaries of Japanese menswear through decorative and emotive craftsmanship.
