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Goro's is a Japanese silver jewelry brand specializing in Native American-inspired designs. Its core aesthetic features intricate feathers, eagles, and turquoise set in high-grade silver and gold. The brand represents a dedicated subculture of craftsmanship, spiritual heritage, and the rugged ethos of the American West.
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Founded by Goro Takahashi in 1972, the brand originated after Takahashi spent time with the Lakota tribe in the United States. He was the first non-Native person to receive a tribal name, Yellow Eagle. The Harajuku-based shop became a cornerstone of Japanese streetwear history. Its significance lies in its strict retail model and the influence it exerted on the Ura-Harajuku movement, establishing silver jewelry as a central element of high-end Japanese fashion.
