აღწერა
Zarina is a Russian fashion brand emphasizing classic femininity and functional elegance. Its aesthetic centers on clean silhouettes and neutral palettes. The brand represents a shift toward structured apparel that balances traditional style with contemporary urban requirements, focusing on a minimalist and professional ethos.
ისტორია
Established in 1993 in St. Petersburg, Zarina originated from the Pervomayskaya Zarya garment factory. It was one of the first domestic brands to emerge during Russia's post-Soviet transition to a market economy. The brand influenced the modernization of the Russian retail landscape by adopting standardized store formats. Historically, it is noted for its evolution from a state-owned enterprise into a primary label within the Melon Fashion Group.
