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Victoria's Secret is an American retailer specializing in lingerie, womenswear, and beauty products. Its aesthetic emphasizes hyper-femininity and glamour, often associated with the 'Angel' persona. The brand represents a subculture of aspirational luxury and mainstream fashion performance through highly produced visual media.
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Roy Raymond founded Victoria's Secret in 1977 in San Francisco, aiming to create a comfortable environment for men to purchase lingerie. Les Wexner acquired the company in 1982, expanding it into a global retail enterprise. The brand's annual televised fashion show became a significant cultural event, defining beauty standards for decades. It played a central role in transitioning lingerie from functional undergarments to mainstream fashion accessories before facing criticism for lack of diversity.
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Victoria's Secret [brand]
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