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TOUS is a Spanish jewelry and accessories brand characterized by its playful and accessible aesthetic. Its core ethos centers on tenderness and joy, represented by the iconic bear motif. The brand caters to a broad demographic seeking contemporary designs that blend traditional craftsmanship with whimsical, modern elements.
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Founded in 1920 as a watch repair shop in Manresa, Spain, TOUS evolved into a global jewelry house under the leadership of Salvador Tous and Rosa Oriol. In 1985, Oriol designed the signature bear logo, which became a central element of the brand's identity. This shift marked a significant moment in Spanish fashion history, popularizing the concept of lifestyle jewelry. The company remains family-owned and has expanded into handbags, fragrances, and watches.
