აღწერა
Story mfg. is a UK-based clothing label focused on slow fashion and artisanal craftsmanship. Its aesthetic combines oversized silhouettes with natural dyes and hand-embroidery. The brand represents a subculture centered on environmental consciousness, transparency, and the preservation of traditional textile techniques.
ისტორია
Founded in 2013 by Katy and Saeed Al-Rubeyi, Story mfg. emerged as a reaction against the speed and waste of the global garment industry. The brand established a production model centered in India, collaborating with local artisans to utilize plant-based dyes and hand-loomed fabrics. It holds significance in fashion history for integrating high-level sustainability with contemporary streetwear, influencing a shift toward ethical production and transparent supply chains.
