SIMKHAI

[brand]

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SIMKHAI is a contemporary American womenswear label known for minimalist, body-conscious silhouettes in technical and luxury fabrics. Its aesthetic emphasizes clean tailoring, sensual draping, and a streamlined urban sensibility aligned with modern, tech-influenced fashion culture.

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SIMKHAI was founded in 2015 by designer Sara Simkhai in New York City. The label initially focused on swimwear and expanded into ready-to-wear collections including dresses, separates, and outerwear. It is associated with the New York contemporary fashion scene and has been stocked by multi-brand retailers internationally. Its designs are frequently discussed in relation to the broader shift toward minimal, athleisure-adjacent luxury womenswear in the 2010s and 2020s.

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