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Rado is a Swiss watchmaker defined by a minimalist aesthetic and the integration of advanced materials. The brand represents a design-focused ethos centered on durability and technical precision. Its core identity aligns with modernism, prioritizing sleek silhouettes and the innovative application of high-tech ceramics.
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Founded in 1917 as Schlup & Co. in Lengnau, Switzerland, the firm originally manufactured watch movements. It rebranded as Rado in the 1950s and gained significance with the 1962 launch of the DiaStar, the first scratch-proof watch. This milestone established Rado’s role in fashion history as a pioneer of material science. The brand’s later adoption of high-tech ceramic in the 1980s influenced the broader industry's approach to industrial design and material durability.
