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OriginalFake was a Japanese streetwear label defined by the graphic artwork of KAWS. The brand merged vinyl toy culture with apparel, utilizing signature motifs like the "X" eyes and Companion character. It represented a subversive, art-driven ethos within the global urban subculture.
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Established in 2006 as a partnership between artist Brian Donnelly and Medicom Toy, OriginalFake operated a flagship store in Tokyo's Aoyama district. The brand played a role in the evolution of streetwear by integrating contemporary art into commercial products. It facilitated collaborations with entities like BAPE and Supreme before its planned closure in 2013. Its legacy persists through the continued influence of KAWS on the intersection of fashion and collectible art.
