აღწერა
Lenskart is an Indian eyewear brand specializing in prescription glasses, sunglasses, and contact lenses. Its aesthetic emphasizes contemporary minimalism and functional design. The brand represents a tech-centric subculture that prioritizes accessibility and variety, aiming to integrate vision correction into daily fashion through diverse frame styles and materials.
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Founded in 2010 by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi, Lenskart emerged as a digital-first retailer in India. It transitioned from an online platform to an omni-channel model, significantly impacting the regional eyewear industry. The brand introduced automated lens manufacturing and virtual try-on technology to the consumer market. Its role in fashion history involves shifting eyewear from a purely medical necessity to a customizable accessory within the South Asian retail landscape.
