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Lacoste is a French apparel company defined by its athletic heritage and minimalist aesthetic. It represents a preppy, sport-inspired subculture rooted in tennis and golf. The brand emphasizes functional elegance and clean lines, maintaining a consistent identity centered on the iconic crocodile logo and pique cotton fabrics.
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Founded in 1933 by tennis champion René Lacoste and André Gillier, the brand originated with the creation of the L.12.12 polo shirt. This garment replaced traditional long-sleeved tennis whites with breathable pique cotton, revolutionizing sportswear. Lacoste became the first brand to display a logo on the exterior of clothing. Historically, it transitioned from professional athletic gear to a staple of global casual wear, influencing the development of the twentieth-century preppy style.
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Lacoste [brand]
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