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KNWLS is a London-based label defined by a utilitarian and futuristic aesthetic. The brand explores themes of feminine strength through intricate corsetry, sheer textiles, and earth-toned palettes. It represents a subversive subculture that merges underground club aesthetics with high-fashion craftsmanship and a protective, armor-like ethos.
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Founded in 2017 by Charlotte Knowles and Alexandre Arsenault, the brand rebranded from Charlotte Knowles to KNWLS in 2021. It emerged from the London fashion scene, gaining recognition as an LVMH Prize finalist. The label is historically significant for its role in the new wave of British design, focusing on the female gaze and deconstructing traditional silhouettes. Its influence persists through its distinct visual language that challenges conventional perceptions of vulnerability and power.
