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KAPITAL is a Japanese label based in Kojima, Okayama, specializing in denim and traditional craftsmanship. Its aesthetic blends heritage Americana with avant-garde construction, utilizing techniques like boro and sashiko. The brand represents a subculture of artisanal reconstruction, emphasizing a wabi-sabi ethos through distressed and patchwork garments.
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Founded in 1984 by Toshikiyo Hirata, the company originally operated as a denim sewing factory. In 2002, his son Kiro Hirata joined, shifting the focus toward a distinct brand identity. KAPITAL gained international recognition for its Kountry line, which features hand-processed and reconstructed pieces. The brand is significant for bridging the gap between traditional Japanese textile methods and Western workwear, influencing the global rise of the artisanal and remade fashion movements.
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KAPITAL [brand]
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