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Jules is a French menswear retailer specializing in urban ready-to-wear. The brand emphasizes a casual aesthetic designed for young professional men. Its core ethos centers on functional everyday staples, integrating contemporary trends with a focus on textile longevity and a transition toward sustainable production.
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Established in 1991 as Camaïeu Homme, the company rebranded to Jules in 2000 to distinguish its identity within the European retail sector. It operates as a subsidiary of the FashionCube group. The brand contributed to the availability of standardized men's apparel in France. In 2019, Jules merged with Brice and implemented the "Men in Progress" initiative, which focuses on circular economy practices and the reduction of environmental impact in textile manufacturing.
