აღწერა
Joulik is a Brazilian fashion label characterized by intricate hand-embroidery and a glam-rock aesthetic. The brand emphasizes artisanal craftsmanship, utilizing sequins and beads to create statement garments. Its ethos centers on timeless, high-impact pieces that bridge the gap between streetwear and evening wear.
ისტორია
Founded in 2009 by sisters Karen and Katiúscia Moraes in São Paulo, Joulik emerged as a prominent name in Brazilian contemporary fashion. The brand gained significant recognition through high-profile collaborations with international entities like Disney and the retailer C&A. Its historical contribution lies in elevating traditional hand-beading techniques within a modern, ready-to-wear context. By maintaining a focus on manual labor and detailed textures, the label represents a specific niche of artisanal luxury in Brazil.
