აღწერა
Iro is a Parisian fashion label that blends rock-inspired aesthetics with minimalist silhouettes. The brand represents a fusion of vintage street style and high-fashion tailoring. Its ethos centers on effortless, edgy sophistication, catering to a subculture that values a nonchalant, urban approach to luxury apparel.
ისტორია
Brothers Laurent and Arik Bitton founded Iro in Paris in 2005. Before entering the fashion industry, the founders worked in the music business, which influenced the brand’s rock-and-roll identity. Iro gained significance for popularizing the Parisian cool aesthetic, characterized by distressed textures and structured outerwear. It contributed to the mid-2000s emergence of the contemporary luxury category, integrating high-end tailoring with streetwear elements through its signature leather and bouclé garments.
