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Hyakki is a Japanese streetwear brand that integrates traditional folklore with contemporary urban fashion. Its aesthetic centers on dark, avant-garde silhouettes inspired by the Hyakki Yagyō, or Night Parade of One Hundred Demons. The brand represents a subculture that merges historical Japanese mythology with modern street-style sensibilities.
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Founded in 2020 by the Japanese designer and model Kyo, Hyakki emerged as a project to reinterpret classical motifs for a global audience. The brand gained cultural significance by utilizing traditional craftsmanship, such as specialized embroidery, to depict supernatural entities from Japanese history. In fashion history, it serves as an example of the Neo-Japanesque movement, where designers utilize ancestral heritage to inform modern garment construction and subcultural identity.
