Grounds

[brand]

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grounds is a Japanese footwear brand characterized by sculptural, translucent outsoles that resemble bubbles or jewelry. The aesthetic merges futuristic industrial design with avant-garde street style. Its ethos centers on the concept of gravity-free movement, appealing to subcultures interested in experimental silhouettes and tactile, architectural fashion.

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Founded in 2019 by creative director Mikio Sakabe, grounds emerged from the Tokyo fashion scene as a successor to the brand Giddy Up. The label gained international recognition for its Jewelry sole series, which challenged traditional sneaker construction through oversized, air-filled pods. Its significance lies in bridging the gap between high-concept runway art and wearable street footwear. The brand represents a shift toward hyper-expressive, non-traditional silhouettes in contemporary Japanese footwear history.

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