აღწერა
Frama is a Copenhagen-based multidisciplinary studio that produces apparel, furniture, and apothecary goods. Its aesthetic emphasizes raw materials, minimalist silhouettes, and industrial functionality. The brand represents a subculture of slow living and utilitarian design, prioritizing a dialogue between historical architecture and contemporary lifestyle.
ისტორია
Niels Strøyer Christophersen founded Frama in 2011 within the historic St. Pauls Apothecary building in Copenhagen. The brand transitioned from a furniture collective into a holistic lifestyle label, influencing the New Nordic movement. It is significant for integrating spatial design with personal objects, moving away from seasonal fashion cycles. Frama’s role in fashion history involves the promotion of gender-neutral, durable garments that align with architectural principles rather than fleeting trends.
