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Fendi is an Italian luxury fashion house known for its craftsmanship in fur and leather goods. Its aesthetic combines traditional Roman elegance with avant-garde experimentation. The brand represents a sophisticated, high-status subculture that values artisanal heritage and bold, architectural design elements.
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Adele and Edoardo Fendi established the company in 1925 as a fur and leather shop in Rome. The brand gained international prominence under the creative direction of Karl Lagerfeld, who joined in 1965 and created the signature double-F logo. Fendi played a pivotal role in modernizing fur applications and introduced the Baguette handbag in 1997. This accessory became a cultural phenomenon, influencing the global luxury market and the concept of the it-bag.
