აღწერა
FatFace is a British lifestyle retailer specializing in casual apparel for men, women, and children. Its aesthetic emphasizes durability and comfort, rooted in outdoor activities like surfing and skiing. The brand represents a subculture of adventure and active living, prioritizing functional garments designed for multi-purpose use.
ისტორია
Founded in 1988 by Tim Slade and Jules Leaver, the brand originated in Méribel, France. The founders sold screen-printed sweatshirts from their campervan to fund their winter ski season. The company name references the Face de Bellevarde ski run in Val d'Isère. Historically, FatFace contributed to the rise of the British lifestyle sector, transitioning from a niche alpine venture into a prominent high street presence known for its heritage-inspired, rugged casual wear.
