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Farm Rio is a Brazilian fashion brand characterized by vibrant colors, bold tropical prints, and feminine silhouettes. It represents the Carioca lifestyle of Rio de Janeiro, emphasizing a connection to nature and local culture. The aesthetic focuses on maximalist patterns and fluid designs that reflect a spirited, outdoor-oriented ethos.
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Founded in 1997 by Katia Barros and Marcello Bastos, Farm Rio began as a small booth at a local independent fashion market in Rio de Janeiro. It evolved from a regional label into a significant representative of Brazilian design on the global stage. The brand is noted for its role in popularizing Brazilian aesthetics internationally, maintaining a focus on biodiversity and cultural heritage through its textile designs.
