აღწერა
Cord is an Indian contemporary label emphasizing functional minimalism and artisanal craftsmanship. Its aesthetic blends nostalgic silhouettes with modern utility, representing a subculture of slow fashion. The brand prioritizes natural materials and handcrafted details to create timeless, versatile garments and leather accessories for daily wear.
ისტორია
Founded in 2015 by Pranav Guglani and Neha Singh, Cord emerged from a desire to bridge the gap between traditional Indian craftsmanship and global design sensibilities. The brand gained recognition for its structured leather bags and minimalist apparel. It occupies a significant role in the Indian indie fashion movement, advocating for sustainable production cycles and local manufacturing. Its history reflects a shift toward conscious consumption within the contemporary South Asian fashion landscape.
