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Collusion is a youth-focused fashion label characterized by gender-fluid designs and a streetwear aesthetic. It represents a digital-native subculture prioritizing inclusivity and self-expression. The brand operates on a collaborative model, frequently incorporating input from various young creatives to define its seasonal visual identity.
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ASOS launched Collusion in 2018 as a brand designed for and by Generation Z. The initial collection was developed by a rotating committee of six young influencers and artists. This model shifted traditional brand hierarchy toward a collaborative, community-led structure. Historically, it reflects the fashion industry's move toward gender-neutral sizing and affordable, trend-driven apparel. Its significance lies in its direct engagement with social media-driven aesthetics and diverse representation in mainstream retail.
