აღწერა
Chums is an American outdoor brand specializing in functional accessories and apparel. Its aesthetic emphasizes utilitarian design rooted in river culture and outdoor recreation. The brand represents a subculture of adventure and practicality, prioritizing durable materials and simple, effective solutions for active lifestyles in natural environments.
ისტორია
Mike Taggett founded Chums in 1983 while working as a river guide on the Colorado River. He developed the original cotton eyewear retainer to prevent sunglasses from being lost in the water. This invention established a new category in the outdoor accessory market. While originating in Utah, the brand gained significant cultural traction in Japan, where it became a recognized fashion label characterized by its Booby Bird logo.
