აღწერა
Cher'17 is a Ukrainian mass-market fashion brand characterized by a feminine and contemporary aesthetic. It focuses on accessible, trend-driven apparel that reflects modern urban lifestyles. The brand represents a digital-first subculture, emphasizing self-expression and the integration of social media influence into garment design and distribution.
ისტორია
Founded in 2017 by Tetyana Parfilieva and Ivan Krystev, Cher'17 originated as a retail project leveraging the founder’s social media presence. It transitioned from a curated boutique model to a full-scale production house. The brand holds cultural significance within the Ukrainian fashion industry for its rapid growth and operational continuity during the Russian invasion. Its history reflects the shift toward influencer-led commerce and the resilience of domestic manufacturing in Eastern Europe.
