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Casablanca is a Parisian luxury house blending tennis-inspired sportswear with high-fashion tailoring. Its aesthetic emphasizes silk fabrics, vibrant hand-painted prints, and a Mediterranean leisure ethos. The brand represents a modern interpretation of the jet-set lifestyle, focusing on comfort, elegance, and a nostalgic, idealistic vision of travel.
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Charaf Tajer founded Casablanca in 2018, drawing on his French-Moroccan heritage and background in Parisian nightlife. The brand gained rapid recognition as a finalist for the 2020 LVMH Prize. It occupies a distinct space in fashion history by reintroducing classic leisurewear through a contemporary lens. Its collaborations with New Balance and focus on artisanal craftsmanship have solidified its role in bridging the gap between streetwear culture and traditional luxury craftsmanship.
